On a rainy day in 2010, Yurika Nakazono and Marie Saeki watched the downpour through a nearby window, wrestling with the prospect of riding their bikes home without the appropriate outerwear. It was in that moment that duo decided to bring the idea of Terra New York to life. The chic raincoat company is defined by its classic styles fashioned out of semi-transparent, smoky-looking recycled TPU–a polyurethane material typically reserved for automotive instrument panels, inflatable rafts, medical devices, and other non-clothing uses.
Prior to that fateful rainy day, Yurika, Terra New York’s creative director, had been considering the concept for quite some time. “As long as it has been raining that I can remember, it has been on my mind,” she explains. “I have been working in fashion in Sweden, France, Japan, and New York, destroying beautiful accessories and clothes in the city rain on my way to meetings and events. I have been looking for the perfect outfit and never found anything to my liking.” Read More