‘Fashion’ Posts:

Take Cover

Terra New York's innovative designer rainwear

On a rainy day in 2010, Yurika Nakazono and Marie Saeki watched the downpour through a nearby window, wrestling with the prospect of riding their bikes home without the appropriate outerwear. It was in that moment that duo decided to bring the idea of Terra New York to life. The chic raincoat company is defined by its classic styles fashioned out of semi-transparent, smoky-looking recycled TPU–a polyurethane material typically reserved for automotive instrument panels, inflatable rafts, medical devices, and other non-clothing uses.

Prior to that fateful rainy day, Yurika, Terra New York’s creative director, had been considering the concept for quite some time. “As long as it has been raining that I can remember, it has been on my mind,” she explains. “I have been working in fashion in Sweden, France, Japan, and New York, destroying beautiful accessories and clothes in the city rain on my way to meetings and events. I have been looking for the perfect outfit and never found anything to my liking.” Read More

By Rachel Kichler on June 19th, 2012
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Consider the Clasp

A visit with Fay Andrada

“I still don’t feel like I work in fashion,” Fay tells me. “In a sense, of course I do, because I make jewelry. But I never studied it, and before I started making it, I never thought I could be a part of it.”

Now working fulltime on her independent line from a studio in Greenpoint, Fay Andrada is enthralled by the process of creating staunchly unique and refined pieces of jewelry. In fact, it might be her high level of engagement with the creation of new pieces that makes her reluctant to self-describe as being “in fashion.”

“I really want to preserve the newness of the idea. I don’t present anything that I’m not super excited about. I’m really self-conscious about that, and I’m really picky about what I put out there. I don’t yet feel able to enthusiastically deliver ‘X’ amount of new ideas or styles a year in order to fulfill the seasonal cycle that the fashion industry operates on.”

Fay may term it as “pickiness,” but a more apt label might be integrity. Read More

By Francesca Sonara on June 14th, 2012
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Enlightened Adornments

Andy Lifschutz talks about jewelry with a conscience

Eco-jewelry. I suppose we think we know what that means–conjuring images of hemp bracelets donned by global-relations students. Or maybe that’s just me. But regardless of what we infer from the terminology, affixing environmentalism to our favorite adornments is, for the most part, an unnatural proposition.

Andy Lifschutz makes eco-jewelry. But you probably wouldn’t guess it from looking at his work and he certainly won’t be the first to tell you. “When i think of ‘eco-jewelry,’ I think of people using vintage watch pieces or old chains they got from estate sales. You know, people rummaging around and finding junk to string onto a necklace. I don’t think of it as people creating new designs that are every bit as ethical or recycled. What I do is eco-jewelry, but I don’t think of it that way. I think of it as modern, relevant art.”

Working primarily with reclaimed metals and stones found close to the earth’s surface (think: quartz), Andy’s work finds itself teetering between contemporary abstraction and enduring naturalism. Read More

By Francesca Sonara on May 24th, 2012
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Mociun on Wythe

A look at Caitlin's new brick and mortar shop

Terrific designer Caitlin Mociun recently opened her brick and mortar shop on Wythe and North 4th St. in Williamsburg. Alongside her full jewelry line and rolls of original textiles, Caitlin has filled the boutique with an exquisite selection of designers, many of whom are not found in any other New York stores. “A big part of it for me is about how its displayed,” Caitlin explains, “and how that makes people experience the shop and how they relate to the objects in it.”

The elegantly curated space plays host to a selection of jewelry, housewares, and curiosities. Featured designers include SAMMA, David Neale, Andy Lifschutz, Better Late Than Never, Eric Bonnin, Shino Takeda, Arla Bascom, Small Spells, Robert Blue, Lebico, Baggu, Kim Eischler-Messmer, Doug Johnston, Suzanne Sullivan, Futagami, MCMC Fragrances, Saipua, Iacoli & McAllister, Santafe Stoneworks, Alyson Fox, Chen Chen and Kia Williams, and vintage rugs from Morocco.

Read more to check out our gallery from opening day. Read More

By Rachel Kichler on May 2nd, 2012
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Creative Solutions

Discussing designing solo with Ann Yee

“I had a nightmare last night about the number of styles I need to do for Spring ’13,” designer Ann Yee tells me. “Someone in the dream was telling me that I had to create more than 100 styles for the season. And I was screaming back, ‘How is that possible? There’s no way I can do that!’”

There is something really refreshing about Ann’s candor. While it is understood that developing a collection as a singular, emerging designer is no cake-walk, it is also rare to hear an ambitious upstart discuss the challenges.

“Developing a collection is expensive,” Ann continues. “I am always thinking: how many different styles should I construct for the season? I know I need to provide a variety for the buyers to choose from. But I can’t create so many, that if some don’t get picked up, I didn’t waste a whole lot of development money. It’s a delicate balance.” Read More

By Francesca Sonara on April 28th, 2012
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A New Edition

Of a Kind collaborates with Kate Jones of Ursa Major

Recently, Of a Kind co-founders Erica Cerulo and Claire Mazur stopped by Ursa Major designer Kate Jones’s Tribeca studio to discuss the jewelry maker’s contribution to their unique website.

Launched in 2010, Of a Kind entered the online retail sphere just as editorialization had begun to incorporate into e-commerce. Until that point, as Claire puts it, internet shopping was both “an anonymous and impersonal experience.”

Using this experiential failing as a prompt, Claire and Erica conceived of a website that not only sold items but also gave the story behind them. “There are boutiques where you have really knowledgeable salespeople, who can tell you a lot about the pieces their store is carrying. You definitely don’t get that online. This idea of bringing that person outside of the brick-and-mortar space and into the online realm was really exciting to us. It felt like something new–to make e-commerce more than just click-and-buy,” Claire says. Read More

By Francesca Sonara on April 17th, 2012
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