The fashion lookbook has undergone a significant transformation over the past few years. In many ways, it has come to life and leapt off the proverbial pages–thanks in huge part to the artistic talents of the man or woman behind the camera. “I think companies in general are realizing that a lookbook doesn’t really need to be a person standing on a white backdrop. Lots of companies are really opening up to the idea of letting it be a little more wild; they are realizing that it gets more play that way,” photographer Mikael Kennedy observes. A well-known photographer for his own personal work, including his popular Polaroid collection “Passport To Trespass,” Mikael’s commercial photography has received equal amounts of attention. His shots for The Hill-Side‘s Fall/Winter 2011 lookbook spread like wildfire on the Internet, catching buzz left and right and gathering thousands of Tumblr re-blogs along the way.
Mikael always knew that he wanted to be a photographer. In high school, his mother gave him her old Nikkormat and he subsequently spent most of his time in the woods taking pictures. Read More